Blue Apron

Blue Apron is a New York meal delivery company founded in 2012 and now owned by Wonder Group, so pick your meals, then order through ShopBack before you pay: ShopBack Cashback works like a discount, only easier than a promo code. It has delivered more than 600 million meals. Since its relaunch, you can shop à la carte with no subscription, choosing from 100+ meals each week across classic meal kits, Dish by Blue Apron ready meals, Assemble & Bake one-pan dishes and 15-Minute Meals. Order on blueapron.com after clicking through the ShopBack Blue Apron merchant page to earn cashback on eligible first-time orders at the current published rate.

Blue Apron+ is a $9.99 a month membership that removes the $9.99 per-order shipping fee on every order, adds unlimited access to Tastemade+ and unlocks members-only perks. New members get a 90-day free trial and are not charged automatically when it ends; you choose to continue. The membership does not change meal prices. ShopBack lists a separate Blue Apron+ cashback line on the merchant page, so a paid membership signup can earn in its own right when it meets the merchant's first-time condition.

Blue Apron does not publish a fixed sale calendar, and its blog focuses on new menus and formats rather than dated promotions. The structural savings are always on: the 90-day Blue Apron+ trial, 5% off every item through Subscribe & Save, and first-order offers shown on the site. Beyond that, watch January, Black Friday (November 27, 2026) and Cyber Monday (November 30, 2026). Whatever offer Blue Apron itself shows at checkout applies as normal, and ShopBack Cashback comes back on what you pay through ShopBack.

Without a subscription you simply order what you want, when you want, and pay $9.99 shipping per order unless you hold Blue Apron+. If you enrol in Subscribe & Save, which ShopBack labels Autoship & Save, Blue Apron sends a box every week, every 2 weeks, every 3 weeks or every 4 weeks, you save 5% on every item, and you can skip as many orders as you like with no cancellation fee. There is no pause button any more: to stop for a season you cancel and re-enrol later. ShopBack tracks the first qualifying order, so set the cadence after that checkout.

HelloFresh runs on a weekly subscription you manage by skipping, which suits a household that wants a box to show up every week by default. Blue Apron now lets you order a la carte with no subscription, and offers Subscribe & Save and Blue Apron+ only if you want them. If you cook from kits in bursts rather than every week, Blue Apron's no-subscription model avoids the skipping chore. Both are on ShopBack, each with its own merchant page and first-order conditions, so compare the live published rates before you choose.

Instacart and Amazon Fresh deliver whatever the local store stocks, usually same day, and leave the recipe and portioning to you. Blue Apron delivers pre-portioned kits and ready meals built around a recipe, with roughly 80% of ingredients sourced directly from producers and farms, but you order against a weekly menu and pay $9.99 shipping without Blue Apron+. Only the Blue Apron order earns ShopBack cashback through the Blue Apron merchant page, and only when it meets the first-time condition. For a deeper look, see Amazon Fresh vs Walmart+ vs Instacart: US Grocery 2026.

They are the three faster formats sitting beside the classic meal kit. Dish by Blue Apron is a fully prepared meal ready in as little as five minutes with zero prep, with dozens of rotating options each week. Assemble & Bake is a one-pan meal needing five minutes or less of hands-on time before it goes in the oven. 15-Minute Meals are kits where produce arrives washed and sliced and sauces are pre-portioned, so the whole recipe takes about 15 minutes. All formats share one cart, and ShopBack treats the order as a single purchase.

Open the ShopBack Blue Apron merchant page and click through to blueapron.com to complete the first-time signup and order. Go through ShopBack before you pay and the Cashback tracks to your ShopBack account. The order shows as tracked in your ShopBack account within about 2 days and confirms after around 60 days. See the current published rate for Purchases, Autoship & Save and Blue Apron+ on the merchant page.

Skipping future Subscribe & Save boxes does not change the Cashback already tracked on the first order. If a Blue Apron+ trial is cancelled before it converts to a paid membership, the Cashback tracked on that membership line adjusts too.