Fairmont

Fairmont Hotels & Resorts is a luxury hotel brand founded in 1907 (the flagship San Francisco Fairmont opened that year), now a subsidiary of Accor S.A. (Paris-listed, ENXTPA: AC) following Accor's 2016 acquisition of FRHI Hotels (Fairmont, Raffles, Swissotel). Fairmont operates over 90 luxury hotels and resorts globally, with strong North American iconic-property representation including Fairmont Century Plaza (Los Angeles), Fairmont Grand Del Mar (San Diego), Fairmont Copley Plaza (Boston), Fairmont Empress (Victoria, BC), Fairmont Chateau Frontenac (Quebec City), Fairmont Le Chateau Montebello (Quebec), and Fairmont Royal York (Toronto). Bookings run through fairmont.com or all.accor.com. Activate ShopBack via the ShopBack Fairmont merchant page before booking to earn cashback on eligible reservations at the current published rate.

Fairmont is part of Accor's ALL Accor Live Limitless (ALL) loyalty program, which has five tiers: Classic (base signup), Silver, Gold, Platinum, and Diamond. At Fairmont properties, tier benefits are meaningful: Silver and Gold unlock complimentary room upgrades subject to availability and higher points earn. Platinum adds two Suite Night Upgrades, complimentary breakfast (daily at APAC properties, weekends elsewhere), late checkout, Executive Lounge access where applicable, and 78% points bonus. Diamond adds daily worldwide breakfast (weekends) and daily APAC, additional Suite Night Upgrades, and Gold-gifting privileges. American Express Platinum cardholders receive complimentary ALL Gold status as of June 2026. Verify current tier benefits at Fairmont on all.accor.com before booking.

Notable Fairmont properties in North America include Fairmont Century Plaza (Los Angeles, reopened 2021 after extensive renovation), Fairmont Grand Del Mar (San Diego, 5-star resort), Fairmont Copley Plaza (Boston, historic 1912 property), Fairmont Miramar (Santa Monica), Fairmont Kea Lani (Maui, Hawaii, all-suite), Fairmont Orchid (Big Island, Hawaii), Fairmont Chateau Frontenac (Quebec City, iconic castle-style hotel), Fairmont Empress (Victoria, BC, historic Edwardian), Fairmont Chateau Lake Louise (Alberta, Rocky Mountain resort), Fairmont Chateau Whistler (Whistler, BC ski resort), Fairmont Le Chateau Montebello (Quebec, largest log-cabin structure in the world), and Fairmont Royal York (Toronto). Sale windows include ALL Accor spring and fall Global Sales (typically March-April and September-October). Verify current properties and rates on fairmont.com.

ALL Signature is Accor's paid annual subscription tier layered on top of the free ALL programme. Benefits typically include an annual points bonus at signup, a fixed percentage discount at Accor restaurants and bars (Fairmont restaurants included), additional room-upgrade allocation, and Suite Night Upgrades. At Fairmont properties, ALL Signature adds real value for guests who dine multiple times at hotel restaurants or stay multiple nights per year. Membership renews annually. Verify current fee and benefits at all.accor.com/loyalty-program/subscription-program/all-signature.html before signup.

St. Regis (Marriott Bonvoy) leads on Bonvoy points-earn depth for US-anchored travelers, butler service standardization across the brand, and typically stronger US urban luxury representation. Fairmont leads on iconic castle-style North American properties (Chateau Frontenac, Empress, Chateau Lake Louise), older heritage properties in top US and Canadian cities, and cross-continental ALL loyalty reach into Europe and APAC. For a Marriott-focused points earner, St. Regis is often the pick. For an iconic heritage property or a European trip on ALL points, Fairmont typically wins. Both are cashback-eligible via ShopBack where applicable.

Four Seasons leads on service standardization and consistency across properties (widely benchmarked as the industry leader), private-residence and villa amenities on select flagship resorts, and no formal points loyalty program (which appeals to travelers who prefer fee-simple luxury without loyalty math). Fairmont leads on iconic heritage properties (Chateau Frontenac, Empress, Copley Plaza), ALL loyalty program integration with Amex Platinum Gold status benefit, and generally more approachable pricing in the luxury tier. For a Four Seasons-loyal traveler or a private-villa preference, Four Seasons is often the pick. For a heritage property or an ALL loyalty stacker, Fairmont typically wins.

Fairmont properties often feature signature dining experiences that draw non-guests to the property. Notable examples: The Terrace at Fairmont Empress (Victoria, BC) for high tea in the Edwardian conservatory, Peacock Alley at Fairmont Waldorf Astoria (historic New York, though the Waldorf brand is separate), Compass 360 at Fairmont Chateau Whistler, Aria at Fairmont Royal York (Toronto), and 15 West at Fairmont Century Plaza (Los Angeles). ALL Signature paid tier offers percentage discounts at Fairmont restaurants and bars. Verify current dining reservations on fairmont.com individual property pages.

Fairmont bookings can be made through fairmont.com (direct), all.accor.com (Accor's group site, applies Member Rate for ALL logged-in members), the ALL mobile app, ShopBack via the Fairmont or Accor merchant page for cashback-eligible bookings, or through corporate travel channels. For ShopBack cashback tracking, use the ShopBack Fairmont merchant page click-through. Third-party OTA bookings (Expedia, Booking.com, Hotels.com) typically do not earn ALL points or unlock elite benefits, and cashback eligibility depends on OTA-specific ShopBack rates. Verify booking-channel implications at all.accor.com before locking.

Empty any pending Fairmont booking cart, then click through fresh from the ShopBack Fairmont merchant page to fairmont.com or all.accor.com. Log in to your ALL account to apply the Member Rate, complete the booking in the same browser session, and confirm the reservation email. Avoid pasting unofficial third-party promo codes at checkout since they can break cashback tracking. Cashback tracks on the paid room rate for eligible booking channels. Rates and eligible booking types vary; see the current published rate on the ShopBack Fairmont merchant page.

Yes. Any cancelled or refunded portion of a Fairmont booking is voided from the ShopBack cashback total, since Fairmont only pays commission on completed stays. If you cancel a reservation within the free-cancellation window or the stay does not check in, the pending cashback will not confirm. Verify individual property cancellation windows (typically 24 to 48 hours before arrival for standard rates) at booking. Non-refundable rates are non-cancellable.