Where Can I Buy the Cheapest TV in the US in 2026?
The cheapest TV in the US is usually a store-brand or prior-year model at Walmart, Best Buy or Target, bought during a big sale window. Compare the total cost (delivery, membership, protection, returns), then start on ShopBack before you pay.
Published: 8 October 2026 · Last updated: 8 October 2026 · Author: Hejia Zhang, Editor in Chief, ShopBack
In the US in 2026, the cheapest TVs are usually at Walmart, Best Buy and Target, and the lowest prices tend to be on store-brand and prior-year models bought during a big sale window such as Black Friday on November 27, 2026. Compare the same size and panel type at all three on the same day, add delivery and any membership fee, and go through ShopBack before you pay.
The numbers that matter, at the time of writing: Best Buy lists My Best Buy Plus at $29.99 a year and My Best Buy Total at $199.99 a year (Best Buy announcement, June 4, 2026). Walmart+ costs $98 a year or $12.95 a month. Target's Circle Card takes 5% off Target purchases at checkout, according to Target, and Target lists free shipping on $35 orders.
ShopBack US is a cashback site for shoppers in the United States. Before you pay for an online order, go through ShopBack first, and part of what you spend on an eligible order comes back to you as cash. You can sign up for ShopBack in a couple of minutes before your next order.
Where can I buy the cheapest TV in the US?
There is no single store that is cheapest for every TV. The cheapest place is the one with the lowest total cost for the exact model you want, on the day you buy. For most US shoppers that comes down to three stores:
- Walmart for the lowest entry prices. Walmart sells its own onn. TVs alongside major brands, and Walmart completed its purchase of TV maker Vizio in December 2024. If you just need a working smart TV for a second room, Walmart is usually the first place to check.
- Best Buy for range and member perks. Best Buy carries a large choice of mid-range and premium sets, sells its own Insignia brand, and has member pricing for My Best Buy Plus and Total members. In its September 14, 2026 holiday preview, Best Buy said it is the only national retailer where shoppers can compare RGB LED TVs from Samsung, Sony, LG, TCL and Hisense.
- Target for shoppers who already use the Target Circle Card. According to Target, the card takes 5% off Target purchases at checkout, in store and online. Target's TV range is smaller, so it wins most often on popular sizes from major brands.
The quick rule: for a budget second TV, start at Walmart; for a main living-room TV, compare the exact model number at Best Buy and Walmart; if you hold a Target Circle Card, add Target to the comparison.
Other places that sell TVs in the US include warehouse clubs Costco and Sam's Club, brand stores such as Samsung and LG, and electronics retailer Newegg, all on ShopBack US.
TV deals: what makes a TV cheap
The shelf price is only part of what a TV costs you. Before you compare stores, decide on three things, because the same "deal" can mean very different TVs.
Screen size. Price climbs quickly with size. A 55-inch and a 65-inch version of the same model can be far apart in price, so decide on the size your room needs before you shop.
Panel type. The main types are standard LED (LCD), QLED or mini-LED, and OLED, plus the newer RGB LED sets Best Buy highlighted for 2026. Standard LED is usually the cheapest. OLED usually costs the most for its size. For a bright room, brightness matters more than the label.
Model year. TV makers usually announce new lines in January and ship them in spring. Last year's models then get marked down to clear space, and the picture difference between years is often small. A prior-year mid-range set is often the best value buy in any store.
Once you know the size, panel and model you want, write down the full model number. Store-specific model numbers can differ by a letter or two, so match the exact number when you compare prices across Walmart, Best Buy and Target.
TV deals in 2026: when prices usually drop
TV deals in the US in 2026 cluster around a few dates:
- Black Friday and Cyber Monday. Black Friday 2026 is Friday, November 27, and Cyber Monday is November 30. TVs are among the most heavily discounted products of the week. Best Buy said in its September 14, 2026 holiday preview that its holiday savings start in October, so early deals appear well before the day itself.
- Before the Super Bowl. In the weeks before the big game in February, stores often promote large TVs.
- Spring model changeover. When new models arrive, stores clear last year's stock. This is often the best time for a prior-year mid-range or premium set.
- Each store's own events. Best Buy ran an Anniversary Sale from August 17 to 23, 2026, for example, and Walmart and Target run their own deal events through the year.
If you need a TV now, buying during any of these windows is usually cheaper than paying full price the week before. Our US sale calendar lists the main US sale windows in one place.
TV deals: the best deals in the US for 2026 by type of buyer
| You want… | Where to look first | Why |
|---|---|---|
| The lowest price on any working smart TV | Walmart (onn. and other value brands) | Lowest entry prices; Walmart+ free shipping if you already have it |
| A mid-range living-room TV | Best Buy and Walmart, same model number | Broad range plus member pricing at Best Buy; compare both on the same day |
| A premium OLED or RGB LED TV | Best Buy | Large premium range; Best Buy says it is the only national retailer with RGB LED sets from five major brands |
| A popular brand-name size with a store card | Target | Circle Card takes 5% off at checkout, according to Target |
| A TV with a long return window | Best Buy with My Best Buy Plus | Best Buy lists an extended 60-day return window on most products for Plus members |
Figures are from each store's own pages and announcements at the time of writing and can change.
Best Buy vs Walmart TV deals: price comparison in 2026
Best Buy and Walmart are the two stores most US shoppers compare for a TV. Compare the exact model number at both on the same day, add delivery, and add a membership fee only if you would pay it anyway.
Where Best Buy is strong. Best Buy has a broad choice of TVs and its own member tiers. According to Best Buy's June 4, 2026 announcement, My Best Buy Plus costs $29.99 a year and includes 1% back in Best Buy rewards on eligible purchases, free two-day shipping, member prices and an extended 60-day return window on most products. My Best Buy Total costs $199.99 a year and adds product protection plans and 24/7 tech support. The free My Best Buy tier includes free standard shipping.
Where Walmart is strong. Walmart is usually strong on entry-level prices and sells its own onn. TVs. Walmart+ costs $98 a year or $12.95 a month and includes free shipping on items sold or shipped by Walmart.com and early access to sales such as Black Friday deals, according to published details of the program.
| Best Buy | Walmart | |
|---|---|---|
| Own TV brand | Insignia | onn. (and Vizio, which Walmart owns) |
| Paid membership | Plus $29.99 a year; Total $199.99 a year | Walmart+ $98 a year or $12.95 a month |
| Member rewards | 1% back in Best Buy rewards on eligible purchases (Plus and Total) | Check Walmart+ terms for current member perks |
| Shipping | Free standard shipping on the free tier; free two-day for Plus | Free shipping on Walmart.com items for Walmart+ members |
| Returns | Extended 60-day window on most products for Plus and Total | Check Walmart's return policy for TVs |
How to choose. For a budget TV, Walmart is often the cheaper of the two. For a mid-range or premium TV, check both, then weigh Best Buy's return window and protection options against any price gap.
Best Buy, Walmart and Target TV deals in the US: the official programs
Each store runs its own program, and using it is the first step to the lowest price.
Best Buy: My Best Buy. Three tiers: free My Best Buy with free standard shipping, Plus at $29.99 a year and Total at $199.99 a year, according to Best Buy. Plus and Total members earn 1% back in Best Buy rewards on eligible purchases, or 6% back in rewards with the My Best Buy Credit Card. Best Buy also lists trade-in and open-box tech as ways to save.
Walmart: Walmart+. $98 a year or $12.95 a month. Members get free shipping on items sold or shipped by Walmart.com and early access to sales such as Black Friday deals.
Target: Target Circle and the Circle Card. Target Circle is free to join. The Target Circle Card takes 5% off Target purchases at checkout, in store and online, according to Target. Target's Price Match Guarantee matches a lower price on the identical item at Target.com, in Target stores or with a Target Circle deal, within 14 days of purchase. It does not match other retailers' prices.
Where ShopBack fits before you pay for a TV
ShopBack is a post-purchase discount: go through it before you pay and the effective price drops. Before you pay for an online order, go through ShopBack first. Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles.
A TV is a large purchase, so even a small rate is worth having. Illustrative example: at a store that pays a percentage, on a $500 TV at an illustrative 2%, $10 comes back, so the effective price is $490. Walmart works differently: ShopBack pays a fixed cash amount on eligible Walmart orders, so your effective price is what you pay at checkout minus that amount; the live amount is on Walmart's ShopBack page. The real rate or amount is different for each store and category and changes over time, so check it on each store's ShopBack page: Best Buy, Walmart and Target.
Each store has its own terms, and for TVs they matter:
- Category rules. Electronics can be treated differently from other categories. Read the Terms section on the store's ShopBack page before you count on cash back for a TV.
- Promo codes. Codes from outside ShopBack can stop an order from tracking. If you use a code, use one featured on the store's ShopBack page.
- Store pickup. An order placed online for in-store pickup is still an online order. A TV bought at the register without an online order does not go through ShopBack.
The routine is the same at every store:
- Pick the size, panel type and exact model number.
- Compare the price at Walmart, Best Buy and Target on the same day.
- Open the winning store's page on ShopBack US and tap through to the store.
- Pay in the same session, for delivery or pickup.
For a full checklist, see how to make sure you are getting the best price online.
Paying with a store card or rewards card
Store cards and rewards cards are each store's own program. Paying with the Target Circle Card or the My Best Buy Credit Card usually still works with an order you started on ShopBack, but check the merchant's terms on its ShopBack page first, because some payment methods or store-credit redemptions can be excluded. A general rewards credit card usually earns its own points as normal; check your card issuer's terms for how electronics purchases are treated.
Frequently asked questions
Where can I buy the cheapest TV in the US?
In the US, the cheapest TVs are usually at Walmart, Best Buy and Target, and the lowest prices tend to be on store-brand and prior-year models bought during a big sale window such as Black Friday on November 27, 2026. Compare the same size and panel type at all three on the same day, add delivery and any membership fee, and start on ShopBack before you pay so your effective price drops.
Is Best Buy or Walmart cheaper for TVs?
It depends on the model. Walmart is often cheapest at the low end of the market, while Best Buy has a broad range of mid and premium sets and its own member pricing. Compare the exact model number on the same day. Best Buy lists My Best Buy Plus at $29.99 a year, and Walmart+ costs $98 a year, so only count a fee you would pay anyway.
What is My Best Buy Plus and does it help on a TV?
My Best Buy Plus is Best Buy's paid membership. According to Best Buy's June 4, 2026 announcement, it costs $29.99 a year and includes 1% back in Best Buy rewards on eligible purchases, free two-day shipping, member prices and an extended 60-day return window on most products. On a TV you were going to buy at Best Buy anyway, the longer return window is often the most useful part.
Does Target price match TVs?
Only against Target's own prices. According to Target's Price Match Guarantee page, Target matches a lower price on the identical item at Target.com, in Target stores or with a Target Circle deal, at the time of purchase or within 14 days after. Clearance, closeout and refurbished items are excluded.
When are TVs cheapest in the US?
TVs are usually cheapest during Black Friday week (Black Friday is November 27, 2026 and Cyber Monday is November 30, 2026), in the weeks before the Super Bowl, and when stores clear last year's models in spring as new ones arrive. Best Buy said in its September 14, 2026 holiday preview that holiday savings start in October.
Are store-brand TVs worth buying?
For a bedroom, kitchen or kids' room, a store-brand TV is often the cheapest way to get a working smart TV. Walmart sells its onn. brand and Best Buy sells Insignia. For a main living-room TV, compare brightness, panel type and warranty, because a better panel often lasts longer and looks better in a bright room.
Is an open-box TV a good deal?
Often, yes, if the store's warranty and return terms still apply. Best Buy lists open-box tech as one of its budget options. Check the condition notes, confirm the remote and stand are included, and read the store's return window for open-box items before you pay.
Which store has the cheapest TV delivery?
It depends on your membership. Target lists free shipping on $35 orders, Best Buy says its free My Best Buy tier includes free standard shipping, and Walmart+ includes free shipping on items sold or shipped by Walmart.com. Large TVs can have separate delivery or setup charges, so check the cart total before you pay.
How does ShopBack lower the price of a TV?
ShopBack is a post-purchase discount: go through it before you pay and the effective price drops. At a store that pays a percentage, a $500 TV at an illustrative 2% brings $10 back, so the effective price is $490. ShopBack pays a fixed cash amount on eligible Walmart orders instead, so your effective price there is what you pay at checkout minus that amount. The real rate or amount differs by store and category, so check it and the terms on the store's ShopBack page on the day you buy.
Is cashback the same as store reward points?
No. Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles. Store programs such as My Best Buy rewards run under their own terms and can only be spent at that store.
Key takeaways
- The cheapest TVs in the US are usually at Walmart, Best Buy and Target, on store-brand or prior-year models during a sale window.
- Decide size, panel type and exact model number first, then compare all three stores on the same day.
- Best Buy lists Plus at $29.99 and Total at $199.99 a year; Walmart+ is $98 a year; Target's Circle Card takes 5% off at checkout.
- Black Friday is November 27, 2026, and Best Buy says its holiday savings start in October.
- Before you pay for an online order, go through ShopBack first, and check each store's terms on its ShopBack page.
Sub-guides
Related reads
Shop TVs on ShopBack US: Best Buy · Walmart · Target · Costco · Samsung
Disclaimer
The views and recommendations expressed in this article are those of the author. TV prices, membership fees, store programs, shipping terms, return windows and ShopBack terms vary by store and over time and are subject to change. Cashback rates on ShopBack vary by store and campaign; check the current rate and terms on each store's ShopBack page before you buy.
This article is intended for general informational purposes only and should not be considered professional or financial advice.
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