Costco vs Sam's Club vs BJ's Wholesale TV Buying Guide Holiday 2026 (US)

The short answer

For US shoppers buying a TV in Q4 2026, warehouse clubs are the deepest-value channel on flagship OLED and Mini-LED sets. Costco Wholesale wins on Samsung QN90F Neo QLED, LG G5 OLED, and Sony Bravia 9 because Costco negotiates exclusive SKUs, bundles free two-year Costco Concierge extended warranty, and adds free White Glove delivery on 65-inch-and-larger sets. Sam's Club matches Costco on Samsung S95F QD-OLED and TCL QM8K and adds Instant Savings changeovers on Sundays through the Black Friday and Cyber Monday runs. BJ's Wholesale is the value option on Hisense U8QG and select LG C5 SKUs but carries a narrower TV inventory than Costco or Sam's Club. Black Friday is 27 November 2026 and Cyber Monday is 30 November 2026; these two days are the annual price floor at all three clubs, typically 25 to 40 percent below Q3 pricing. Warehouse-club membership economics also change the true landed cost: Costco Executive at $130 per year earns 2 percent Executive Reward capped at $1,250 annually; Sam's Club Plus at $110 per year earns 2 percent Sam's Cash capped at $500 annually; BJ's Club+ earns BJ's Perks rewards. For a household planning a $2,000-plus TV plus everyday Q4 spending, the membership tier upgrade typically pays for itself in one holiday season.

ShopBack US is a free Cashback app and website. Costco, Sam's Club, Best Buy and Walmart all have ShopBack pages, so whichever store wins on price, go through its ShopBack page before you pay and check the live rate and eligible categories there. BJ's Wholesale does not have a ShopBack page. Sign up at shopback.com/signup.

Shop TVs at Best Buy via ShopBack Free sign up; go through ShopBack before you pay so part of the cost comes back, including on Best Buy Black Friday promotions

Where the price differences actually come from

Warehouse-club TV pricing is driven by four levers.

Lever 1: exclusive SKU negotiations. Costco, Sam's Club, and BJ's each negotiate direct with Samsung, LG, Sony, TCL, and Hisense for exclusive SKUs with unique model suffixes. Panel, processor, and firmware are identical across suffixes. Included accessories, extended warranty bundles, and eligibility for retail Price Match Guarantee differ. This is the primary mechanic that allows warehouse clubs to price below Best Buy and Amazon without triggering price-match at the mass-retail level. It also means you cannot walk into Best Buy and ask them to match a Costco price on Costco's own model number.

Lever 2: included extended warranty. Costco Concierge is free two-year extended warranty on all TVs (extending the manufacturer's one-year warranty to two years total), plus Concierge Technical Support seven days a week at no cost. Comparable AllState or SquareTrade coverage at Best Buy or Amazon runs $200 to $350 for three years on a $2,000-plus TV. This is a genuine dollar-value inclusion for Costco that Sam's Club and BJ's do not match. Sam's Club and BJ's offer AllState Protection Plans as an add-on purchase, not included.

Lever 3: membership Executive Reward. Costco Executive earns 2 percent Executive Reward on all purchases up to $1,250 annually. Sam's Club Plus earns 2 percent Sam's Cash up to $500 annually. BJ's Club Plus earns 2 percent BJ's Perks (rate cap varies by year). On a $2,000 TV, Executive Reward returns $40. Paying with the Costco Anywhere Visa, which earns 2 percent at Costco, takes off roughly another $40.

Lever 4: Sunday Instant Savings and rolling promotions. Sam's Club rotates Instant Savings through Q4, and Plus members get early shopping hours. Costco runs Warehouse and Online Only offers that rotate roughly every three weeks in Q4 and freeze at Black Friday and Cyber Monday pricing. BJ's runs Members-Only Coupon books and app-tapped digital coupons throughout the season. Timing matters: the same TV can change price from one week to the next.

Costco: the flagship warehouse-club TV channel

Costco is the highest-volume TV retailer among the three clubs by a wide margin, with the largest single-store TV floor space and the most aggressive OLED and Mini-LED inventory during Q4.

Where Costco wins. Samsung QN90F Neo QLED across 65, 75, and 85-inch sizes runs Costco-exclusive SKU with typical Black Friday pricing $200 to $400 below Best Buy on the equivalent standard SKU. LG G5 OLED 65 and 77 inch is a Costco flagship set for Q4 2026 with expected Black Friday pricing around $1,999 to $2,199 for 65-inch versus MSRP $3,199. Sony Bravia 9 85 inch is the largest-form-factor Costco flagship, expected around $3,999 to $4,299 for Black Friday versus MSRP $5,499. TCL QM8K in 98 inch is Costco's largest TV, expected around $3,499 to $3,799 for Black Friday.

Costco Concierge extended warranty. Free two-year extended coverage on all TVs at Costco, extending manufacturer's one-year warranty. Concierge Technical Support seven days a week for setup, streaming app pairing, and HDMI 2.1 configuration at no cost. Concierge is a real dollar-value inclusion that Sam's Club and BJ's do not match.

Delivery and setup. Free White Glove delivery on TVs 65 inch and larger, no additional charge; crew brings TV inside, unboxes, sets on stand or mounts to your bracket, hauls away packaging.

Return policy. 90 days on TVs, according to Costco's return policy, versus 60 days on most products for My Best Buy Plus and Total members.

Best Costco credit card. Costco Anywhere Visa by Citi, 2 percent cashback on Costco and Costco.com purchases with no annual fee.

Sam's Club: strong on Samsung and TCL, best Sunday timing

Sam's Club runs the most active price movement in Q4 through Instant Savings changeovers.

Where Sam's Club wins. Samsung S95F QD-OLED at Sam's Club runs price-parity with Costco or better on select 65 and 77-inch weekends. TCL QM8K 75, 85, and 98 inch is a Sam's Club flagship SKU with expected Black Friday pricing $150 to $300 below Best Buy on the standard SKU. Hisense U8QG at Sam's Club competes with BJ's on price and beats BJ's on inventory availability. LG C5 OLED 65 and 77 inch at Sam's Club typically prices $100 to $200 below equivalent Best Buy in Q4.

Instant Savings. Sam's Club refreshes Instant Savings through the season, and Plus members get early shopping hours. If you prefer a Sam's Club SKU, check the price more than once before you buy.

Delivery and setup. White Glove delivery is not free at Sam's; typical cost $79 to $149 for large sets. Free curbside on smaller TVs.

Best Sam's Club credit card. The Sam's Club Mastercard; check its current reward rates on Sam's Club purchases before you apply.

Shop Sam's Club through ShopBack Go through ShopBack before you pay at Sam's Club, and check the live rate and eligible categories first

BJ's Wholesale: value on Hisense and LG C5, thinnest inventory

BJ's is the third-place US warehouse club with roughly 250 locations concentrated in the Northeast and Southeast; a smaller footprint than Costco or Sam's Club.

Where BJ's wins. Hisense U8QG at BJ's is a leading value-flagship SKU with expected Black Friday pricing around $799 to $899 for 65 inch. Select LG C5 OLED SKUs at BJ's price competitively with Sam's Club and beat Best Buy on the equivalent standard SKU. TCL Mini-LED value SKUs at BJ's are consistently competitive.

Delivery and setup. White Glove delivery through third-party partner, typically $99 to $179. Free ship-to-store on many SKUs (viable if you have a truck or SUV).

Best BJ's credit card. BJ's co-branded Mastercard; check its current reward rates on BJ's purchases before you apply.

Where BJ's loses. Thinnest inventory of the three; 85 and 98-inch flagships are typically out-of-stock during Black Friday week at many locations. If you want Sony Bravia 9 85 inch or TCL QM8K 98 inch, Costco or Sam's Club is the more reliable channel.

Expected Black Friday and Cyber Monday 2026 pricing at warehouse clubs

Prices as of forecast for the 27 to 30 November 2026 event window based on year-over-year Q4 pattern and current Q3 inventory pricing. Actual event pricing confirmed at costco.com/televisions, samsclub.com/c/tvs/1444, and bjs.com/category/tvs.

TV model	Size	Approx MSRP	Costco Black Friday	Sam's Club Black Friday	BJ's Black Friday
LG G5 OLED evo	65 in	$3,199	$1,999 to $2,199	$2,099 to $2,299	$2,199 to $2,399
LG G5 OLED evo	77 in	$4,499	$2,999 to $3,199	$3,099 to $3,299	$3,199 to $3,399
Samsung QN90F Neo QLED	65 in	$2,299	$1,499 to $1,699	$1,599 to $1,799	$1,699 to $1,899
Samsung QN90F Neo QLED	85 in	$4,299	$2,799 to $3,099	$2,899 to $3,199	$2,999 to $3,299
Samsung S95F QD-OLED	65 in	$2,799	$1,799 to $1,999	$1,749 to $1,949	$1,899 to $2,099
Sony Bravia 9	75 in	$3,799	$2,499 to $2,799	$2,699 to $2,999	$2,899 to $3,199
Sony Bravia 9	85 in	$5,499	$3,999 to $4,299	$4,199 to $4,499	out of stock likely
TCL QM8K Mini-LED	75 in	$1,699	$1,199 to $1,399	$999 to $1,199	$1,199 to $1,399
TCL QM8K Mini-LED	98 in	$4,299	$3,499 to $3,799	$3,299 to $3,599	out of stock likely
Hisense U8QG Mini-LED	65 in	$1,299	not stocked	$799 to $899	$799 to $899
LG C5 OLED	65 in	$2,199	$1,499 to $1,699	$1,399 to $1,599	$1,499 to $1,699

Verify final pricing during the event window. Subtract co-branded card rewards and membership Executive Reward or Sam's Cash for the effective post-reward net cost.

Verdict by buyer profile

Buyer profile	Recommended path	Why
First-time premium OLED buyer, $2,000-plus budget, wants easiest install	Costco Executive with LG G5 or Samsung QN90F, free White Glove	Included Concierge extended warranty + free White Glove + 90-day return + Executive Reward
Sports and gaming, daylight-bright room, sub-$1,500 65 inch	Sam's Club TCL QM8K or Samsung QN90F Sunday changeover	Sam's Club aggressive Sunday Instant Savings on Mini-LED
Budget-conscious, sub-$900 65 inch	BJ's Hisense U8QG on Black Friday	BJ's Hisense pricing leads on the value tier
Wants largest possible screen (85 in or 98 in)	Costco or Sam's Club (BJ's frequently out of stock at flagship sizes)	Warehouse-club free White Glove on 85-plus makes install painless
Prefers no membership commitment	Best Buy, going through ShopBack before you pay	Price Match Guarantee, and 60-day returns on most products for My Best Buy Plus and Total members
Has Costco Anywhere Visa or Sam's Club Mastercard	Match the card to the club	Card rewards plus Executive Reward or Sam's Cash
Buying multiple TVs (household refresh)	Costco Executive	2 percent Executive Reward capped at $1,250 annually accommodates several TVs
Buying for a second home in a state without warehouse-club coverage	Best Buy, going through ShopBack before you pay	Best Buy delivers nationally

What ShopBack does for US TV shopping

ShopBack US is a free Cashback app and website. Costco, Sam's Club, Best Buy and Walmart each have a page on ShopBack US; BJ's Wholesale does not. Start from the store's ShopBack page before you check out so the order tracks, and check the live rate and the categories that earn Cashback there, since TVs and other electronics can earn a different rate or be excluded.

My Best Buy Plus and Total members get a 60-day return window on most products, and going through ShopBack before you pay works on the same order. Walmart also stocks Samsung and LG sets worth comparing.

Cashback stays pending until the store confirms the order and the return window closes, after which it confirms in your ShopBack account. Check the current rate on the store's ShopBack page before checkout, because rates change.

Warehouse-club rewards such as Executive Reward, Sam's Cash and BJ's Perks are run by the clubs themselves. For a comparison ledger, Costco with its included warranty and Executive Reward frequently beats Best Buy on OLED flagships in Q4 2026, but for the specific SKUs where Best Buy prices aggressively during Black Friday (typically Sony and standard LG C-series), Best Buy can win.

Timing the Q4 2026 TV purchase

Black Friday is 27 November 2026 and Cyber Monday is 30 November 2026. These two days consistently deliver the lowest annual prices at all three warehouse clubs on flagship OLED and Mini-LED sets, typically 25 to 40 percent below Q3 pricing. Early Access windows for Costco Executive, Sam's Club Plus, and BJ's Club Plus start roughly 2 to 4 hours before general open on Black Friday.

Pre-Black Friday (early November) sees Costco and Sam's Club begin rolling Q4 promotions with prices roughly 60 to 70 percent of the way to Black Friday depths. If you cannot risk Black Friday inventory shortage on a specific SKU, buying in the second week of November at Costco or Sam's Club captures 60 to 70 percent of the discount with guaranteed inventory.

Post-Cyber Monday through mid-December sees some restocking with prices holding near Black Friday for popular SKUs; less popular SKUs may drop further as clubs clear inventory ahead of Q1 2027 lineup preview.

Super Bowl Sunday falls in February 2027. Sam's Club and BJ's historically run Super Bowl TV promotions that can match Black Friday on mid-tier models but rarely undercut on flagship OLED and Mini-LED. If you can wait until April to June 2027 when 2027 model year replaces the current lineup, 2026 flagships enter aggressive clearance at all three warehouse clubs.

For most households needing a TV before December holiday, Black Friday at Costco Executive with LG G5, Samsung QN90F, or Sony Bravia 9 through free White Glove is the price floor.

Common mistakes to avoid

Assuming Best Buy Price Match extends to warehouse clubs. Best Buy Price Match Guarantee typically does not match Costco, Sam's Club, or BJ's on their exclusive SKUs because the model numbers differ. You cannot walk into Best Buy with a Costco price tag and expect the match.

Ignoring Executive Reward and Plus tier math. Costco Executive is $130 per year with 2 percent Executive Reward up to $1,250 annually cap. On a $2,000 TV plus $3,000 in other annual Costco spending, Executive returns $100 versus $65 upgrade fee = net positive $35 with additional Concierge benefits.

Skipping Costco Concierge on a $3,000-plus TV. Costco Concierge is included free; you do not pay for it. Failing to register the TV in your Costco account or losing the receipt costs you the extended warranty benefit.

Buying at Sam's Club without checking Instant Savings. Instant Savings can move the price of a specific TV in either direction. Check pricing again before committing.

Buying an 85-inch or 98-inch TV at BJ's during Black Friday week. BJ's is frequently out of stock at flagship sizes during peak weeks. Costco or Sam's Club is the more reliable channel for 85-inch-plus.

Forgetting the co-branded card. The Costco Anywhere Visa earns 2 percent at Costco, about $40 on a $2,000 TV, and Sam's Club and BJ's have their own co-branded cards. Not using the card at the matching warehouse club leaves this on the table.

Not checking Best Buy or Walmart too. Even if you lean toward a warehouse club, check the same size at Best Buy and Walmart for a true price baseline, then go through the winning store's ShopBack page before you pay.

FAQs

Which warehouse club has the best TV prices for holiday 2026?

It depends on the model and week. Costco leads on Samsung QN90F Neo QLED and LG G5 OLED across 65 to 85-inch sizes for the full holiday cycle because Costco secures exclusive Samsung and LG SKUs that let Costco price without direct comparison to Best Buy or Amazon. Sam's Club matches Costco on TCL QM8K and Samsung S95F OLED and adds Instant Savings through Black Friday and Cyber Monday. BJ's Wholesale is competitive on Hisense U8QG and select LG C5 OLEDs but stocks a narrower inventory than Costco or Sam's. On Black Friday 27 November and Cyber Monday 30 November 2026, all three drop to price floors typically 25 to 40 percent below Q3 pricing. Whichever store you pick, go through its ShopBack page before you pay and check the live rate there first.

Is Costco Concierge extended warranty actually worth it on a $2,000 TV?

Yes on high-end OLED and Mini-LED because Costco extends the manufacturer warranty on televisions to two years from the date of purchase at no extra cost, according to Costco's Concierge Services page. That extended coverage is a real financial benefit on a $2,000 to $4,000 LG G5, Samsung QN90F, or Sony Bravia 9 where a comparable AllState or SquareTrade plan at Best Buy or Amazon runs $200 to $350 for equivalent 3-year coverage. Costco's return policy on TVs is 90 days, which is longer than the 60 days on most products that My Best Buy Plus and Total members get. Costco Concierge Technical Support runs seven days a week for setup, streaming apps, and troubleshooting, included at no cost. For a US shopper spending $1,500-plus on a TV, Costco's included-warranty math dominates.

What TVs will actually be on Costco Black Friday 2026?

Based on Costco's rolling Q4 promotional pattern, expected Black Friday 2026 tent-pole SKUs include the 65-inch and 77-inch LG G5 OLED (Costco-exclusive suffix), Samsung QN90F Neo QLED 65 and 75 inch, Sony Bravia 9 75 and 85 inch, TCL QM8K in 75, 85, and 98 inch (Costco's largest TV inventory), and Samsung S95F QD-OLED 65 and 77 inch. Expected Costco pricing on Black Friday week (25 to 30 November 2026): LG G5 65-inch around $1,999 to $2,199 after member savings versus MSRP $3,199; Samsung QN90F 65-inch around $1,499 to $1,699 versus MSRP $2,299; Sony Bravia 9 85-inch around $3,999 to $4,299 versus MSRP $5,499; TCL QM8K 98-inch around $3,499 to $3,799. Costco Executive members earn 2 percent Executive Reward on all TV purchases in addition to member savings. Verify final Black Friday pricing at costco.com/televisions during the event window.

Can I use a Costco membership at Sam's Club or BJ's?

No; the three memberships are separate and not interchangeable. Costco Gold Star is $65 per year and Executive is $130 per year with 2 percent Executive Reward on all purchases up to $1,250 annual cap and free Costco Concierge extended warranty on TVs. Sam's Club Club is $50 per year and Plus is $110 per year with early shopping hours, free shipping on most orders, and Sam's Cash 2 percent back up to $500 annual. BJ's sells its own Club and Club+ memberships, with BJ's Perks rewards on the higher tier. If you plan to buy a $2,000-plus TV plus other Q4 spending, Executive Costco or Sam's Club Plus typically pays for itself within one holiday season. Whichever store you buy from, go through its ShopBack page before you pay so the order tracks.

How do Costco, Sam's Club, and BJ's TV delivery and setup differ?

Costco offers free White Glove delivery on TVs 65 inch and larger at no additional charge; the crew brings the TV inside, unboxes it, sets it on the stand or mounts to your bracket, and hauls away packaging. Sam's Club offers White Glove Delivery for a fee (roughly $79 to $149 depending on size and zip code) that includes room-of-choice setup and haul-away; free curbside on smaller TVs. BJ's offers White Glove Delivery through a third-party partner (roughly $99 to $179 for large sets), or free ship-to-store pickup on many SKUs. Costco Concierge Technical Support handles remote troubleshooting for streaming app pairing, HDMI 2.1 device configuration, and Wi-Fi calibration at no cost. Sam's Club has phone tech support; BJ's has limited phone tech support. For an 85-inch or 98-inch TV, Costco's free White Glove is a meaningful savings versus Sam's or BJ's.

Which warehouse-branded credit card boosts warehouse-club TV purchases the most?

For Costco, the Costco Anywhere Visa Card by Citi earns 2 percent cashback on Costco and Costco.com purchases with no annual fee (though it requires a Costco membership). On a $2,000 TV, that 2 percent works out to about $40. Sam's Club and BJ's each have their own co-branded Mastercard, with reward rates that depend on the card and your membership tier, so check the current card terms before you apply. Whichever store you choose, go through its ShopBack page before you pay and check the live rate there.

Are warehouse-club TV SKUs different from Best Buy or Amazon SKUs?

Yes. Costco, Sam's Club, and BJ's negotiate exclusive SKUs with Samsung, LG, and Sony that carry unique model suffixes. These SKUs are functionally identical in panel, processor, and firmware to the mass-retail SKU, but they may vary in included accessories (voice remote, wall-mount hardware), promotional bundles (streaming service credits, extended manufacturer warranty), and eligibility for price-match programs at other retailers. Because the SKU differs, Best Buy Price Match Guarantee often does not extend to Costco-exclusive SKUs, and vice versa. This is the exact reason Costco can price below mass retailers without triggering competitor match. If you want the standard SKU eligible for Best Buy price match, verify the exact model number before purchase. Check the live rate on the Best Buy page on ShopBack before you buy the standard SKU there.

What is the best 65-inch TV under $1,500 at warehouse clubs for holiday 2026?

For the sub-$1,500 65-inch bracket during holiday 2026, the strongest options are Hisense U8QG at BJ's (expected Black Friday price around $799 to $899), TCL QM8K at Sam's Club (expected around $999 to $1,099), Samsung QN90F Neo QLED at Costco (expected around $1,299 to $1,499), and LG C5 OLED at BJ's or Sam's (expected around $1,399 to $1,599). Under strict $1,500 with OLED preference, the LG C5 or Samsung S90F is the target. Under $1,500 with brightness preference for daylight rooms, the TCL QM8K or Samsung QN90F is the target. All four are 4K 120Hz VRR-capable panels appropriate for PS5, Xbox Series X, and Apple TV 4K streaming. Compare the same size at Best Buy before you commit, and go through the store's ShopBack page before you pay wherever you buy.

Should I buy a warehouse-club TV for Black Friday or wait for Super Bowl in February 2027?

For OLED and Mini-LED 4K TVs in 2026, Black Friday and Cyber Monday consistently deliver the lowest annual prices at Costco, Sam's Club, and BJ's, with pricing typically 25 to 40 percent below Q3 pricing on the current-year models. Super Bowl-timed promotions in late January and early February can approach Black Friday depths on select mid-tier models but rarely undercut on flagship OLED and Mini-LED. The exception is if you can wait until the following model year replaces the current lineup (April to June for LG, Samsung, and Sony 2027 lineups), which pushes 2026 flagships into aggressive clearance at all three warehouse clubs. For most households buying a TV before December for holiday viewing, Black Friday at Costco is the price floor. Compare against Best Buy Black Friday, going through ShopBack before you pay so part of the cost comes back on that path.

Can I earn ShopBack Cashback on TV purchases at Best Buy, Amazon, or Walmart?

Best Buy and Walmart are on ShopBack US, and so are Costco and Sam's Club. Start from the store's page on shopback.com or in the ShopBack app before you check out so the order tracks. Amazon is not currently available on ShopBack US, and BJ's Wholesale does not have a ShopBack page. Rates and eligible categories differ by store, and TVs can earn a different rate or be excluded, so check the live rate and terms on the store's ShopBack page before checkout. Cashback stays pending until the store confirms the order and the return window closes, after which it confirms in your ShopBack account.

How do I use ShopBack to compare the options and lock in cashback?

Use ShopBack to compare the featured merchants side by side at shopback.com so the published cashback rates sit next to each other before you commit. Start at ShopBack before checkout on the winning store, activate ShopBack via the browser extension on desktop so the click fires, and check ShopBack again if the price drops during a sale window.