When Are Target Black Friday Deals in 2026, and Are They the Lowest?

Published: 8 October 2026 · Author: Austin Pua, Travel Booking and Deals Editor, ShopBack US

In the US, Black Friday 2026 falls on Friday, November 27, and Target usually runs its Black Friday deals across the days and weeks around it, with exact dates announced in Target's Weekly Ad. Target's Black Friday prices are often low but not always the lowest anywhere. Target's Price Match Guarantee only matches Target's own lower prices, within 14 days, so compare Walmart, Costco, Best Buy and Sam's Club yourself, then go through ShopBack before you check out.

ShopBack US is a free app and website that returns part of what you spend at partner stores as cash you can withdraw. Target is a ShopBack US store: you start from ShopBack's Target page, check out on Target as normal, and after the order is confirmed, cash comes back to your account. Join ShopBack US for free before the Black Friday rush.

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When are Target Black Friday deals in 2026?

Black Friday 2026 is Friday, November 27, the day after Thanksgiving on Thursday, November 26, and Cyber Monday is Monday, November 30. Those dates come straight from the calendar: Thanksgiving is the fourth Thursday of November, and Black Friday is the day after.

Target does not run Black Friday as a single day. It usually publishes its Black Friday deals in its Weekly Ad and on Target.com in the run-up to Thanksgiving, and some deals are tied to Target Circle, Target's free membership. The exact 2026 start and end dates are Target's to announce, so the most reliable places to check are:

• Target's Weekly Ad on Target.com and in the Target app, which lists the current week's deals and dates.
• Target Circle deals in the Target app, which apply when you sign in or enter your phone number at checkout.
• ShopBack's Target page, which shows the live rate and any Target codes listed on ShopBack before you start shopping.

Target is a large retailer to watch: it operates nearly 2,000 stores in the United States, according to its public company profile, and it sells both national brands and its own brands, so its Black Friday ad covers a wide spread of categories from toys and home to electronics and clothing.

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Are Target Black Friday prices the lowest prices?

Not always. Target's Black Friday prices can be among the lowest of the year for some items, but the same item can be cheaper at another store, or cheaper at Target later in the season. The fairest way to answer is with Target's own policy.

According to Target's Price Match Guarantee at the time of writing:

• Target matches the price if you buy a qualifying item at Target and then find the identical item for less at Target.com, in Target stores, or with a Target Circle deal.
• You can ask for the match at the time of purchase or within 14 days after purchase.
• The item must be identical: same brand, size, weight, color, quantity and model number.
• In-store prices from other Target stores are excluded, and Target.com price matching is not available in Alaska and Hawaii.
• Exclusions include clearance, closeout and liquidation items, Target Circle Bonuses, gift card offers, Target coupons and Registry completion coupons, deals that need a minimum purchase, and pricing errors.

Two things follow from this. First, Target's policy describes Target prices, not other stores' prices, so Target does not promise to be the lowest price in town. Second, the 14-day window is useful on Black Friday: if you buy a TV or a toy in mid-November and the identical item gets a lower Target price within 14 days, you can ask Target for the difference. Keep your receipt or packing slip, because Target asks for it.

The practical answer: treat a Target Black Friday price as a strong candidate, then spend two minutes checking the same model number at other stores before you buy.

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Target's own programme: Target Circle and the Target Circle Card

Target's official Black Friday savings run through Target Circle, which Target says is free to join, and the Target Circle Card, which gives 5% off Target purchases. Both are Target's own programmes, separate from ShopBack.

According to Target's Target Circle Card page at the time of writing:

• 5% off Target purchases, in store and online, at checkout.
• No annual or monthly fees.
• Free 2-day shipping on hundreds of thousands of items at Target.com.
• An additional 30 days for returns and exchanges at Target.
• It comes as a credit card (credit approval required) or a debit card linked to your existing checking account.

Target Circle membership itself is free, and it is what unlocks Target Circle deals. Those deals matter for Black Friday because Target's price match counts Target Circle deal prices too, as long as you are signed in as a member when you claim them.

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Black Friday 2026 deals at Walmart, Target, Costco and Best Buy

Walmart, Target, Costco and Best Buy each run their own Black Friday events, on their own dates and rules, so the lowest price on one item can sit at any of them. Here is what each store's own pages say, so you can plan.

Walmart. For Black Friday 2025, Walmart announced three deals events: Event 1 on November 14 to 16, Event 2 on November 25 to 30 (online only for the first three days), and Cyber Monday on December 1, with Walmart+ members getting five hours of early online access before each event, according to Walmart's October 27, 2025 announcement. Walmart says its stores will be closed on Thanksgiving and Christmas in 2026. Walmart's 2026 dates are Walmart's to announce, but the 2025 pattern shows Black Friday pricing can start well before the Friday itself. Walmart's price match is narrower than many shoppers expect: according to Walmart, its US stores match the price of the identical item on Walmart.com, while Walmart.com does not price match competitors or items that drop in price after you buy.

Target. Target's deals sit in its Weekly Ad and Target Circle, with the 14-day Target price match described above.

Costco. Costco sells to paid members, and at the time of writing costco.com carries its own Black Friday and Cyber Monday sections in its menu. If you already hold a membership, check those sections for the same model numbers you are looking at elsewhere.

Best Buy. Best Buy publishes its own Black Friday ads and price policies on bestbuy.com. For electronics, line up the exact model number before you compare, because stores sometimes sell slightly different bundles under similar names.

Other big US stores on ShopBack US for Black Friday include Walmart, Best Buy, Costco, Sam's Club, Macy's and Kohl's.

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Black Friday 2026 at Sam's Club: what membership costs

Sam's Club, like Costco, is a membership warehouse club, and its own join page lists Club membership at $60 a year and Plus at $120 a year at the time of writing. Plus members get free shipping on orders over $50 and free delivery from the club on orders over $50, according to Sam's Club, while Club members do not get those two benefits.

If you are not already a member, add the membership fee to your Black Friday maths. A $60 membership only pays off on Black Friday if the deals you buy save you more than $60 compared with the same items at Target, Walmart or Best Buy.

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How to check a Target Black Friday price before you buy

Compare the identical item, compare the total you pay, and check again within 14 days. A short routine:

1. Find the model number or the full product name on Target.com.
2. Search the same model at Walmart, Best Buy and, if you are a member, Costco or Sam's Club.
3. Compare total cost, not the sticker: shipping, membership fees and any card discount (the Target Circle Card's 5% off, for example) change the result.
4. Start from ShopBack's store page for the store that wins, so cash comes back after you pay.
5. Keep the receipt. If Target's own price drops within 14 days, ask Target for the difference under its price match.

Your effective price is what you pay minus the cash ShopBack returns. That is the number to compare across stores, not the sticker price alone.

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Target and ShopBack: an essential step before you check out

For stores like Target, and for booking sites like Booking.com, Trip.com, Agoda and Expedia, going through ShopBack is an essential step before you book or check out, so you pay less on the same order. On Black Friday, when you are already comparing prices, it is the last thing to do before you pay.

How it works on ShopBack US:

1. Sign in to ShopBack US on the app or website.
2. Open ShopBack's Target page and check the terms.
3. Tap to activate, then shop and check out on Target in the same session.
4. After the order is confirmed, cash comes back to your ShopBack account, ready to withdraw.

As an illustration only: on a $200 Target order at an illustrative 5%, $10 comes back, so the effective price is $190. Rates change, especially around big sales, so check the live rate on the store's ShopBack page before you buy.

Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles. Target Circle deals and Target Circle Card savings are Target's programme; ShopBack cash is separate and can be withdrawn.

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Using a Target Circle deal, a card and ShopBack on one order

You can usually use a Target Circle deal, pay with your Target Circle Card and still earn through ShopBack on the same Target order, because each comes from a different place. Target Circle deals are applied by Target, the card discount is applied by Target at checkout, and ShopBack cash is paid by ShopBack after the order is confirmed.

Some codes, gift cards or payment methods can reduce or void what ShopBack pays on an order, so check the merchant's terms on ShopBack's Target page before you check out.

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Frequently asked questions

When is Black Friday 2026?

Black Friday 2026 is Friday, November 27, the day after Thanksgiving on Thursday, November 26. Cyber Monday 2026 is Monday, November 30. Big US stores usually start their Black Friday deals before the day itself, so check each store's own ad for its 2026 dates.

When do Target Black Friday deals start?

Target sets and announces its own Black Friday dates each year, usually in its Weekly Ad and on Target.com in the weeks before Thanksgiving. Black Friday itself falls on November 27 in 2026. Check the Weekly Ad and Target Circle deals in the Target app for the exact 2026 start dates.

Are Target Black Friday prices the lowest prices of the year?

Often low, but not always the lowest. Prices on the same item can differ between Target, Walmart, Best Buy, Costco and Sam's Club, and some items drop further later in the season. Target's Price Match Guarantee only matches Target's own lower prices on Target.com, in Target stores or through Target Circle deals, so compare stores yourself before you buy.

Does Target price match Walmart on Black Friday?

According to Target's Price Match Guarantee at the time of writing, Target matches the price if you find the identical item for less at Target.com, in Target stores or with a Target Circle deal, within 14 days of purchase. The policy describes Target prices only, so plan on comparing other stores yourself.

If a Target price drops after I buy, can I get the difference?

Usually yes, within 14 days, if the identical item drops to a lower Target price. Target asks for the original receipt or packing slip, and online orders are handled through Target's online chat or Guest Services. Clearance, closeout, Target coupons and Target Circle Bonuses are among the exclusions listed in the policy.

What is the Target Circle Card discount?

According to Target, the Target Circle Card gives 5% off Target purchases in store and online, with no annual or monthly fee, free 2-day shipping on hundreds of thousands of items at Target.com, and an additional 30 days for returns. It comes as a credit card or as a debit card linked to your checking account.

Is Target Circle free to join?

Yes. Target describes Target Circle as free to join. Members see Target Circle deals that apply when they sign in or enter their phone number at checkout, which matters on Black Friday because some deals are shown to members.

Are Walmart stores open on Thanksgiving 2026?

No. Walmart says its stores will be closed on Thanksgiving and Christmas in 2026. That means in-store Black Friday shopping at Walmart starts after Thanksgiving. In 2025, part of Walmart's Black Friday event ran online only for its first three days.

How does ShopBack lower the price of a Target Black Friday order?

Before you check out, go through ShopBack US: open ShopBack's Target page, activate, and complete the order in the same session. After the order is confirmed, part of what you paid comes back as cash. On a $200 order at an illustrative 5%, $10 comes back, so the effective price is $190. Check the live rate on the store's ShopBack page.

Is ShopBack cash the same as Target Circle rewards?

No. Target Circle deals and rewards are Target's own programme. Cash from ShopBack lowers what you actually pay for an order and comes back as cash you can withdraw, so it works like a discount on the price, not like points or miles.

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Related reads

• Black Friday 2026: the US shopping playbook
• US 2026 Black Friday strategy: where the real discounts are
• Target Circle 360 vs Walmart+ vs Amazon Prime in 2026
• The cheapest way to buy a Target gift card in 2026

Check ShopBack before you check out at: Target · Walmart · Best Buy · Costco · Sam's Club · Kohl's

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About this article

Price match terms come from Target's Price Match Guarantee help page, and Target Circle Card benefits from Target's Target Circle Card page. Walmart's 2025 event dates come from Walmart's October 27, 2025 announcement, its 2026 store closures from Walmart's 2026 holiday announcement, and its price match terms from Walmart's Ask Walmart page. Sam's Club membership prices come from Sam's Club's join page. Black Friday dates are calendar dates. Store deals and cashback rates change often, so this article points to the live rate on ShopBack's Target page instead of quoting it.

Disclaimer

The views and recommendations expressed in this article are those of the author. Sale dates, prices, price match policies, membership fees, card benefits and cashback eligibility are set by each retailer, card issuer and ShopBack and can change. Check the terms on each store's site and on its ShopBack page before you buy. This article is intended for general informational purposes only and should not be considered professional or financial advice.