Where Can I Find Good TV Deals Outside Black Friday in the US in 2026?

Published: 8 October 2026 · Last updated: 8 October 2026 · Author: Garry Shi, Cashback Expert, ShopBack US

In the US, good TV deals outside Black Friday usually come in the weeks before the Super Bowl, around Presidents' Day (February 15, 2027), during the spring model changeover, and in each store's own events at Best Buy, Walmart and Target. Open-box and prior-year models are cheaper any day of the year. Start on ShopBack, then shop at the store as usual.

The numbers that matter, at the time of writing: Best Buy ran an Anniversary Sale from August 17 to 23, 2026, and said in its September 14, 2026 holiday preview that holiday savings start in October, weeks before Black Friday on November 27. My Best Buy Plus costs $29.99 a year, according to Best Buy. Target matches its own lower prices within 14 days of purchase, according to its Price Match Guarantee page.

ShopBack US is a cashback site for shoppers in the United States. ShopBack works like an automatic cash discount on your online order: part of what you spend on an eligible order comes back to you as cash. You can sign up for ShopBack in a couple of minutes before your next order.

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Where can I find good TV deals outside of Black Friday?

Outside Black Friday, the best TV deals are spread across four kinds of moments: event weeks, model changeover, store events and everyday discount stock. Here is where to look:

• Before the Super Bowl (late January to early February). Stores usually promote large TVs in the weeks before the game. The cuts are often smaller than Black Friday doorbusters but cover more mid-range and premium sets.
• Presidents' Day (February 15, 2027). A long weekend sale that often includes TVs and home theater.
• Spring model changeover (roughly March to May). New models arrive and last year's stock gets marked down.
• Store events. Best Buy, Walmart and Target each run their own sales through the year. Best Buy's 2026 Anniversary Sale ran August 17 to 23.
• Holiday weekends. Memorial Day (May 31, 2027), the Fourth of July and Labor Day (September 6, 2027) sales often include TVs.
• Any day: open-box and prior-year stock. These are discounted all year, so you do not have to wait for an event.

The quick rule: if you can wait, aim for February to May; if you need a TV now, check open-box and prior-year models at Best Buy and Walmart before paying full price.

Other places that sell TVs in the US include warehouse clubs Costco and Sam's Club, brand stores such as Samsung and LG, and Newegg, all on ShopBack US.

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TV deals by month: a US calendar for 2026 and 2027

When	What usually happens	Best for
October 2026	Best Buy says its holiday savings start in October	Shoppers who want an early holiday deal
November 27 to 30, 2026	Black Friday and Cyber Monday	The deepest one-day cuts
Late December to January	Post-holiday clearance; new models announced in January	Leftover holiday stock
Late January to early February	Pre-Super Bowl TV promotions	Large screens
February 15, 2027	Presidents' Day sales	Mid-range sets
March to May	Spring model changeover	Prior-year mid-range and premium sets
May 31, 2027 and July 4	Memorial Day and Fourth of July sales	Mid-range and outdoor-room TVs
August	Store events such as Best Buy's Anniversary Sale (August 17 to 23 in 2026)	Members of store programs
September 6, 2027	Labor Day sales	Mid-range sets before football season

Dates for 2027 store events are not announced yet; the table shows the usual pattern. Our US sale calendar covers the other big US sale windows.

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TV deals in 2026: why the spring changeover matters most

For many shoppers, the strongest non-Black Friday window is the spring model changeover. TV makers usually announce new lines at the start of the year and ship them in spring. Stores then need shelf space, so last year's models get marked down.

Three things make this window strong:

• Wider choice. Black Friday doorbusters are often limited to a few models in a few sizes. Changeover markdowns often cover more of a brand's previous line.
• Small picture difference. The jump from one model year to the next is often modest. A prior-year mid-range TV often beats a current-year budget TV at the same price.
• Less rush. You can compare the exact model number at Best Buy, Walmart and Target over several days instead of racing a countdown.

The catch is stock. Once the previous year's sizes sell out, they are gone, so buy when you see your size at a price you are happy with.

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TV deals best deals in the US for 2026: open-box and prior-year models

If you need a TV now, two kinds of stock are discounted every day of the year.

Open-box. These are returned or display units sold below the new price. Best Buy lists open-box tech as one of its ways to save in its 2026 holiday preview. Before you pay, check the condition notes, make sure the remote, stand and cables are included, and read the store's return window for open-box items.

Prior-year and store-brand models. Walmart sells its own onn. TVs and owns TV maker Vizio. Best Buy sells its own Insignia brand. For a bedroom, kitchen or kids' room, a store-brand or prior-year set is often the lowest-cost way to get a working smart TV any month of the year.

For a full store-by-store look at the cheapest TVs, see where to buy the cheapest TV in the US.

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Best Buy vs Walmart TV deals: price comparison in 2026

Outside Black Friday, Best Buy and Walmart compete in different ways. Compare the exact model number at both on the same day, add delivery, and count a membership fee only if you would pay it anyway.

Best Buy. Best Buy runs member events through the year. During its August 17 to 23, 2026 Anniversary Sale, My Best Buy Plus and Total members earned 10% back in Best Buy rewards, capped at $60, according to Best Buy. All year, Plus and Total members earn 1% back in Best Buy rewards on eligible purchases (6% with the My Best Buy Credit Card). Plus costs $29.99 a year and Total $199.99 a year, and both include free two-day shipping and an extended 60-day return window on most products, according to Best Buy's June 4, 2026 announcement.

Walmart. Walmart is often strong on entry-level prices all year. Walmart+ costs $98 a year or $12.95 a month and includes free shipping on items sold or shipped by Walmart.com and early access to Walmart sales, according to published details of the program.

	Best Buy	Walmart
Strength outside Black Friday	Member events, open-box stock, wide premium range	Low entry-level prices, store brands
Own TV brand	Insignia	onn. (and Vizio, which Walmart owns)
Paid membership	Plus $29.99 a year; Total $199.99 a year	Walmart+ $98 a year or $12.95 a month
Returns	Extended 60-day window on most products for Plus and Total	Check Walmart's return policy for TVs

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Best Buy, Walmart and Target TV deals in the US: the official programs

Each store's own program is the first step to a good price, sale or no sale.

Best Buy: My Best Buy. Free My Best Buy includes free standard shipping. Plus ($29.99 a year) and Total ($199.99 a year) add member prices and access to member sales, 1% back in Best Buy rewards on eligible purchases and a 60-day return window on most products, according to Best Buy. Total adds product protection plans and 24/7 tech support.

Walmart: Walmart+. $98 a year or $12.95 a month, with free shipping on items sold or shipped by Walmart.com and early access to sales.

Target: Target Circle and the Circle Card. Target Circle is free to join and gives members Circle deals. The Target Circle Card takes 5% off Target purchases at checkout, in store and online, according to Target. Target lists free shipping on $35 orders. Its Price Match Guarantee covers Target's own prices for 14 days after purchase, so if a TV you bought drops in price at Target.com or with a Circle deal within that time, you can ask for the difference. It does not match other retailers.

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Where ShopBack fits before you buy a TV

ShopBack works like an automatic cash discount on your online order. Start on ShopBack, then shop at the store as usual. Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles.

This matters most outside Black Friday, because the price cuts in a February or spring sale are often smaller, so the cash that comes back is a bigger share of what you save. Illustrative example: at a store that pays a percentage, on a $600 TV at an illustrative 2%, $12 comes back, so the effective price is $588. Walmart works differently: ShopBack pays a fixed cash amount on eligible Walmart orders, so your effective price is what you pay at checkout minus that amount; the live amount is on Walmart's ShopBack page. The real rate or amount is different for each store and category and changes over time, so check it on each store's ShopBack page: Best Buy, Walmart and Target.

Before you count on it for a TV:

• Read the Terms section on the store's ShopBack page. Electronics can be treated differently from other categories.
• Use promo codes from the store's ShopBack page. Codes from other sites can stop an order from tracking.
• Order online. An online order for store pickup still counts; a TV bought at the register without an online order does not.

The routine:

1. Pick the window: now (open-box or prior-year), February, spring or a store event.
2. Compare the exact model number at Best Buy, Walmart and Target.
3. Open the store's page on ShopBack US and tap through.
4. Pay in the same session.

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Paying with a store card or rewards card

Store cards are each store's own program. Paying with the Target Circle Card or the My Best Buy Credit Card usually still works with an order you started on ShopBack, but check the merchant's terms on its ShopBack page first, because some payment methods and store-credit redemptions can be excluded. A general rewards credit card usually earns its own points as normal; check your card issuer's terms.

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Frequently asked questions

Where can I find good TV deals outside of Black Friday?

In the US, good TV deals outside Black Friday usually come in the weeks before the Super Bowl, around Presidents' Day (February 15, 2027), during the spring model changeover, and in each store's own events at Best Buy, Walmart and Target. Best Buy, for example, ran an Anniversary Sale from August 17 to 23, 2026. Open-box and prior-year models are cheaper all year. Start on ShopBack, then shop at the store as usual.

What is the best month to buy a TV besides November?

January to March is usually the next best stretch. Stores promote large TVs before the Super Bowl, Presidents' Day sales follow in February, and TV makers usually announce new models in January and ship them in spring, which pushes last year's models down in price.

Are TVs cheaper before the Super Bowl?

Often, yes, especially large screens. Stores usually run TV promotions in the weeks before the game in February. The discounts are usually smaller than Black Friday doorbusters but cover more mid-range and premium models.

Why are last year's TV models cheaper in spring?

TV makers usually announce new lines in January and ship them in spring. Stores then mark down the previous year's models to clear space. The picture difference between model years is often small, so a prior-year mid-range TV is often one of the better-value buys of the year.

Does Best Buy have TV sales outside Black Friday?

Yes. Best Buy runs its own events through the year. In 2026 it ran an Anniversary Sale from August 17 to 23, when My Best Buy Plus and Total members earned 10% back in Best Buy rewards, capped at $60, according to Best Buy. Plus and Total members also earn 1% back in rewards on eligible purchases all year.

Is an open-box TV worth it?

Often, yes, because open-box stock is discounted any day of the year. Best Buy lists open-box tech as one of its ways to save. Check the condition notes, confirm the remote and stand are included, and read the return window for open-box items before you pay.

Can I get a lower price if a TV goes on sale after I buy it?

At Target, possibly. Target's Price Match Guarantee matches a lower Target price on the identical item at Target.com, in Target stores or with a Target Circle deal within 14 days of purchase, but not other retailers' prices. At other stores, check the store's own policy and return window.

Is Best Buy or Walmart better for TV deals outside Black Friday?

Walmart is often cheapest at the entry level all year, including its own onn. TVs. Best Buy has a wider mid-range and premium range, member events and open-box stock. Compare the exact model number at both on the same day.

How does ShopBack help with TV deals?

ShopBack works like an automatic cash discount on your online order. Start on ShopBack, then shop at the store as usual. At a store that pays a percentage, a $600 TV at an illustrative 2% brings $12 back, so the effective price is $588. ShopBack pays a fixed cash amount on eligible Walmart orders instead, so your effective price there is what you pay at checkout minus that amount. Check the live rate or amount and terms on the store's ShopBack page on the day you buy.

Is cashback the same as reward points?

No. Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles. Store rewards such as My Best Buy rewards can only be spent at that store.

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Key takeaways

• Outside Black Friday, the best US TV deals usually come before the Super Bowl, on Presidents' Day (February 15, 2027) and during the spring model changeover.
• Best Buy, Walmart and Target run their own events; Best Buy's 2026 Anniversary Sale ran August 17 to 23.
• Open-box and prior-year models are discounted every day of the year.
• Target matches its own lower prices within 14 days of purchase; it does not match other stores.
• Start on ShopBack, then shop at the store as usual, and check each store's terms on its ShopBack page.

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Sub-guides

• Where to Buy the Cheapest TV in the US
• Best Buy Savings in the US
• The US Sale Calendar: When to Buy What

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Related reads

Shop TVs on ShopBack US: Best Buy · Walmart · Target · Costco · LG

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Disclaimer

The views and recommendations expressed in this article are those of the author. TV prices, sale dates, membership fees, store programs, price match policies, return windows and ShopBack terms vary by store and over time and are subject to change. Cashback rates on ShopBack vary by store and campaign; check the current rate and terms on each store's ShopBack page before you buy.

This article is intended for general informational purposes only and should not be considered professional or financial advice.